Essentials is a side of the luxury brand Fear of God that was started by designer Jerry Lorenzo in 2018. Essential has a lower price point than the main line of Fear of God because it sells elegant clothing. Essentials brand is popular for mixing casual and luxurious styles. The brand frequently drops new collections, often featuring collaborations like the ones with the NBA. Essentials Fear of God uses top-notch materials like French terry cotton and fleece. The brand has a simple logo. It usually shows ESSENTIALS in big, bold letters, with “Fear of God” in smaller text below. People know Essentials for its loose, oversized fits. The style is modern streetwear with neutral colors and minimal details. Their simple branding makes them easy to layer and perfect for everyday wear.